Fashion hits the Footpath
- intouch Magazine
- Oct 20, 2020
- 2 min read
The Hamilton Business Association took its diverse fashion offerings to the street. The business precinct is well known for large community events that have showcased the best of food, retail, coffee, culture, lifestyle and more in Hamilton for many years.
However, the pandemic gave the new association an opportunity to work closely with its members to come up with innovative ways to promote the best of Hamilton.
Yesterday, Hamilton Business Association kicked-off a series of showcases with ‘Fashion on the Footpath’ which included 12 Hamilton fashion retailers holding their own short pop-up fashion shows supported by in-shop sales and an opportunity to win an image consultant package worth $1,000.
Hamilton Business Association Chair, Janice Musumeci said that while the precinct would kick off with a Spring Fashion on the Footpath event, plans were afoot for showcases around the precincts iconic eat street offerings, books, coffee, culture, history and much more.
“There is no doubt about the ingenuity of local business and while Covid presented obvious road-blocks for larger scale events, our precinct got creative and talked about ways to give our customers something tailor made for them and the current landscape,” she said.
Bec from The Retro Wardrobe said that Fashion’s on the Footpath was not only a way to showcase the fashion on offer but connect local retail businesses along Beaumont street.
“We loved being able to participate in Fashion’s on the Footpath as it brought vibrancy to the street and really showcased the incredible shops we have here in Hamilton,” she said.
Participating fashion retailers were: Calendar Girl, Circle of Friends, Cossies Swimwear, I Am Billie Boots, July Jones Style Studio, Just Because by Heather, Lollipop Kids, Lotus Fashion, Retro Wardrobe, Spots Power, Sussans, and Yum Mum Tum.
For the Association, this project follows the ongoing completion of the street art installations by Rebecca Murray, the Live Spots project of creating ambient music for the city, the Business Beat partnership with Newcastle Police Command and the collaborative Business Support Hub to help business people who have an idea or a challenge access free services.
About: Hamilton Business Association is a not for profit independent business improvement association (BIA) that represents people who own or occupy commercial spaces in the Hamilton precinct.
Along with its counterparts in Newcastle, Wallsend and Mayfield the association has a service agreement with the City of Newcastle which provides up to $100,000 annually for projects that promote, beautify and drive economic development for the Hamilton precinct.
Words: Hamilton Business Association
