• Dallas Rosekelly | Planet Fitness Australia

A Fitness Centre for EVERYONE

Over 23 years ago, in 1994, I started Planet Fitness Health Clubs in Australia. I have been around a while and have seen many changes and growth in the fitness industry. I have learned to understand why and how often people come to gyms.

Planet Fitness as it is today was formulated by listening to my members over the years; I wanted to design a fitness brand that catered to people’s needs. The two consistent lines of feedback that I have heard from people are that they did not want to feel intimidated and that the expense of membership was highly important.