Putting Your Best Foot Forward with DAVIES SHOES
- intouch Magazine
- Dec 1, 2020
- 3 min read
Davies Shoes Mayfield is a name synonymous with quality footwear.
Established 94 years ago, and a landmark in Mayfield for the past 81, this family-owned and operated business offers expert fitting and advice from people who genuinely understand the importance of foot health for all the family.
Situated in the heart of Mayfield, Davies Shoes is well-positioned with convenient parking for its customers, some of whom travel extraordinary distances to find that ‘perfect pair’ of shoes. Store owner/manager, Ivor Davies, understands that the product is only half of the story. “Even the best quality shoe is a waste of money if not correctly fitted,” he said.
Experience and expertise have seen Davies Shoes develop into a unique business within the Hunter Region, and its reputation is second to none.
“We are passionate about what we do and constantly strive for excellence,” Ivor said.
Word of mouth recommendations sees a constant stream of customers, both familiar and new, visiting the store. Appreciative of the knowledge and understanding of their footwear needs, successive generations of families continue to shop at Davies Shoes, and close bonds are inevitable.
“There is something magical about the friendships forged with our customers over the years,” Ivor said.
Catering to the footwear needs of the whole family, the store is a one-stop-shop for adults and children’s shoes alike, whether for business, casual or school wear. Customers at Davies Shoes are treated to an extensive range of European brands including Birkenstock, Naot, Pikolinos, Alegria, Rockport, Florsheim and Jacoform, to name a few. For casual and sporting wear, the store offers New Balance in a variety of width fittings, and a unique and comfy range of slippers from Spanish company De Valverde ensures that all footwear needs are met.
Growing feet are specially catered for at Davies Shoes, with precise measurement and fitting central to every footwear purchase for your child. As stockists of the Clarks Premium school shoe range, Davies Shoes takes care to match each child’s feet to the most suitable style, ensuring correct length, width and maximum growth room without compromising fit.
Clark’s Premium school shoes come in six different widths as well as half sizes, allowing the expert fitters at Davies Shoes to ‘fine-tune’ for the best fit possible.
Ivor recommends having your children’s feet accurately measured at the start of each year to ensure they go back to school with their feet properly supported. “Children spend over 30 hours a week in their school shoes, so expert fitting is essential,” Ivor said.
“Clarks Premium school shoes offer all the other features needed to ensure healthy, growing feet.”
Davies Shoes are also experienced in fitting ‘problem feet’ and are well known for stocking footwear that can accommodate the very narrow to the extra wide foot. “Some of our customers have found a favourite brand and comfortable style that they love so much, they simply update to a different colour each season,” senior fitting expert, Linda, said.
Many people today wear orthotics, and Davies Shoes recognises the importance of maximising their effectiveness by ensuring they are housed in properly fitted footwear.
“Shoes need to be supportive, flexible enough not to twist, and deep enough at the heel to accommodate the orthotics,” Ivor said, whose years of experience working closely with podiatrists and physiotherapists have further added to the wonderful reputation enjoyed by Davies Shoes.
2020 has presented many new challenges for everyone, and Davies Shoes is no exception. Whilst it has always focused on its role as a bricks and mortar store, during lock-down earlier in the year, it continued to serve its customers, taking orders via Facebook and phone and providing contactless delivery.
“Our customers will always be our priority. We are grateful for their continued support and look forward to serving them well into the future,” Ivor said.
