No Ordinary Art Exhibition at Van Gogh Alive

A multi-sensory experience that has attracted more than eight and a half million people across 80+ cities around the world will be the centrepiece of the City of Newcastle's second New Annual festival in September when Grande Experiences, Andrew Kay, BBC Studios, and Fane, in partnership with Lexus, present the global sensation Van Gogh Alive, an incredible immersive multi-sensory experience, for the first time in the Grand Pavilion.

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Van Gogh's works have been displayed and enjoyed worldwide for over a century – but never like this. For a limited time, audiences will have the unique opportunity to fully experience Van Gogh's artistry and truly immerse themselves in his world.

Presented in a specially designed 2,300-square-metre gallery known as The Grand Pavilion, which will be set up at Newcastle's premier major event space, Foreshore Park, Van Gogh Alive features more than 3,000 high-definition images of the artist's work, projected at a scale that allows visitors to experience the paintings like never before.

Make no mistake – this is no ordinary art exhibition. Van Gogh Alive sets aside the traditions of tiptoeing through silent galleries and viewing paintings from afar in quiet contemplation, as visitors find themselves interacting with art in ways they never imagined.

From start to finish, visitors are surrounded by a vibrant symphony of light, colour, sound, and fragrance that has been described as an 'unforgettable' multi-sensory experience.

Newcastle Lord Mayor Nuatali Nelmes said attracting Van Gogh Alive is a coup for Newcastle that will enhance the city's reputation for hosting world-class events while boosting the local economy by attracting thousands of visitors.

"We're excited to partner with Andrew Kay Management to bring the impressive Van Gogh Alive to a regional city for the first time in Australia as part of our New Annual festival," Cr Nelmes said.

The Grand Pavilion features a visually stunning wrap-around floral exterior and spectacular immersive foyers, including an exact recreation of Van Gogh's famous painting of the Café Terrace at Night. Designed by Australian designer Anna Cordingley, the Grand Pavilion also houses two immersive areas: The Sunflower Infinity Room and a walk-through immersive recreation of arguably Van Gogh's most famous painting, Starry Night.

Don't miss this art event of the year. Newcastle will host Van Gogh Alive from 22 September until 23 October at Foreshore Park. Visit www.vangoghalive.com.au for more information and tickets.