Everyone's Talking About Salt Property
- intouch Magazine
- Aug 1
- 2 min read
Salt Property has emerged as Newcastle's most talked-about real estate agency since launching in January 2022. In just three years, the business has shattered records, earned national recognition, and grown from a homebased operation to a thriving 18-person team operating from a double-storey Merewether office.
The agency's achievements speak volumes: breaking Newcastle's highest property sale Record in 2023 with an $11.05m Merewether home, receiving a national nomination in the Australian small business awards in 2024, and winning Outstanding Real Estate Agency of the Year at the Hunter Local Business Awards.
Founded by director Lyndall Allan after 26 years in the industry, Salt Property was built on a vision of doing business differently in the traditionally male-dominated real estate sector.
The agency's point of difference lies in its all-female team approach. The staff, many of whom are working mothers, bring exceptional organisation, communication skills, and empathy to every transaction. This translates into a highly personalised service where attention to detail sets them apart from competitors.
Salt Property's marketing approach is comprehensive and modern. The team personally attends professional photography sessions to maximise every shot, maintains a strong social media presence with authentic content, and stages open homes with thoughtful touches, such as treasure hunts for children and carefully arranged presentations.
Operating across Newcastle, Lake Macquarie, and the Hunter Valley, the agency has established a strong presence in both standard and luxury markets. Their honest appraisals and genuine communication style have built a business founded on referrals and repeat customers.
Recent expansion into property management demonstrates Salt Property's commitment to growth while maintaining its premium service standards. The new division uses professional photography, floor plans, and scriptwriters to ensure properties stand out in the competitive rental market.
In challenging market conditions, the agency's decades of combined experience, transparent communication, and personal approach continue to deliver results. The team's philosophy centres on providing exceptional service rather than being the biggest agency, focusing instead on being the best in terms of customer experience.
Salt Property's rapid success story reflects Newcastle's appetite for a more authentic, service-focused approach to real estate. With strong foundations now established, the agency is well-positioned for continued natural growth while maintaining the personal touch that has driven its remarkable achievements.
