• MICHELLE MEEHAN - Features Writer

A MASTERSTROKE OF Entrepreneurialism!


Setting up a new business is always fraught with uncertainty. But for Newcastle master painter Sean Hersee, it has been a case of onwards and upwards ever since he decided to leave his father’s successful commercial painting firm and go out on his own.

Sean is the fifth generation of his family to take up the trade and worked with his father John for ten years, moving through the ranks of apprentice, tradesman and supervisor. But a yearning to run his own race saw Sean leave the security of paid employment to establish SAGE Painting in 2012. After saving up money to buy his tools of the trade, Sean borrowed against his own home to invest in his first van. Six years on, the business has grown from a one-man operation to a successful, multimillion-dollar enterprise employing more than 20 people.

Sean’s story is one of 14 featured in a new book by Australian technology entrepreneur, international speaker and the author of 16 bestsellers, Dale Beaumont. Secrets of Successful Entrepreneurs Exposed brings readers up close and personal with highly successful entrepreneurs in a range of industries, delving int