Honest Approach to Plastic Surgery Pays Off

February 4, 2020

Are you tired of seeing photoshopped images of teenage models promoting cosmetic surgery?If the answer is yes, then you are not alone! Local Plastic Surgeon, Dr Nick Moncrieff and his wife Amber are tired of it too and have taken a stand, only featuring real patients across their website, social media and even print ads in this publication.


“One thing we are very vocal about in our industry is the importance of honesty and reality in the images of women in the marketing of plastic surgery,” Amber Moncrieff, Practice Director said.


“For example, we refuse to use stock images of models in our marketing – unlike so many clinics in this industry, because we believe they are misleading and a negative force on body image.”

By way of example, our refreshed Hunter Plastic Surgery website is an industry first as it only features real patients across the web site.

“No misleading pictures of skinny teenage models here!” said Mrs Moncrieff.


Dr Moncrieff feels strongly about this issue, “plastic surgery is not for everyone, and I believe women should be given a realistic idea of what’s achievable.”

“If a woman wants to change something about her body, such as reduce the size of her breasts or repair tummy muscles damaged in pregnancy, then she should be able to. But images of models who have never even had surgery promotes negative body image and completely unrealistic ideas about what surgery can achieve.”


“We not only invest in beautiful images of our patients who are happy to share their journeys, but we also have hundreds of proper before and afters for prospective patients to review before they invest their time and money in a consultation. We pride ourselves on being very upfront, not only on our results but even with the total fees associated with surgery being outlined on our website.”


“Plastic surgery is not for everyone, and I believe

women should be given a realistic idea of what’s



A strong emphasis on reality in marketing, along with a dedicated focus on breast and body surgery, has paid off for Hunter Plastic Surgery with the team picking up ten global awards in 2019. They included the MyFaceMyBody Australasian Body Transformation of the Year and Global Practice Team of the Year.

“Those awards are more confirmation that our decision to focus exclusively on breast and body surgery for women has been the right one. We know we are very busy, but it is great to have global judges look under the hood of some many clinics across the world and decide we have something so special,” said Dr Moncrieff.

Amber Moncrieff explained, “we have now grown to be one of the most popular plastic surgery practices in Australia for women, with 45% of our patients travelling for more than 50kms for surgery with us, and half of them from more than 100kms away. It’s great to see those dollars invested locally, including at the three hospitals we operate in.”

“I think women are increasingly looking for surgeons who focus on a particular area of aesthetic surgery – and they are prepared to travel from right across Australia for the right person. In our case, that’s Dr Moncrieff!” Mrs Moncrieff concluded.


For more information, visit the Hunter Plastic Surgery web site at www.hunterplasticsurgery.com.au, or check out the Facebook and Instagram pages at @hunterplasticsurgery


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