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“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, executive director of the Pantone Color Institute as this delightful purple shade was unveiled as the 2018 Pantone Colour of the Year.

A dramatically provocative and thoughtful purple shade, “Ultra Violet” communicates originality, ingenuity, and visionary thinking that points us toward the future.


“Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings.” - Pantone


“Adding spice and brightness, Ultra Violet calls attention to a tufted couch, a piece of art or accent wall. As a colour that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness.”

This month I caught up with Gav and Waz from “The Block” fame, and now partners in Designer Boys Art and asked them what they thought about this striking hue.

“A splash of luscious deep purple adds a touch of high fashion to any interior,” said Gavin.

“Purple, if used confidently in a room can evoke a feeling of luxury, extravagance and wealth to your interiors. And the best way of achieving this is to add a gorgeous contemporary artwork that has a strong pop of purple without being too overpowering,” adds Warren.

If anyone knows how to use colour confidently, it would be Gav and Waz. Call into our store to look through their range of provocative art – it’s guaranteed to entice the senses. “The boys” also supply a collection of natural textures which can be used to deepen your neutral theme. If colour is your choice, we pride ourselves on being able to decipher what you are trying to achieve – even if it’s still just an idea. Our aim is for our customers to choose the correct pieces to tie their interior together confidently. We understand that art especially is a personal choice and the team at insideout certainly won’t let you make expensive mistakes. You will buy something you love.

Using Ultra Violet in your home is simple - a bunch of irises, a pot of violets allows you to introduce the colour into your home in a subtle way. Or if you are game, try a beautiful fabric made into cushions or a sofa covered in a rich blue-purple velvet – these are all items that you can then tie back to a piece of art. If you really love this colour and want an excuse to design your own rug, we can even design it with you. Thinking outside the box to make a unique and unified home is what we do best. Be game be imaginative and creative – and don’t forget to visit our store to see the trending fabrics and colours for 2018. Check out the range at

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