8 Denim Trends from General Pants Co.

May 16, 2017


General Pants Co. has released their seasonal denim campaign, “It’s in our veins”. Brands including Dr Denim, Insight, Ksubi, Lee Denim, Neuw Denim, Nudie Jeans, Rolla’s and Wrangler have released their new season denim styles, and according to General Pants Co. Creative Director, Therese Rawsthorne, these are the eight denim trends we’ll all be wearing this winter.


  • Anti-fit denim - The Mom Jean and Skinny-Straight fits that sit loosely on the body are known as Anti-Fits. With a nod to the 90s, this look has been trending on the catwalk and the street.

  • Deconstruction - Denim that’s been trashed, slashed and blown out. Embrace a cheeky flash of skin with these unpicked, undone and frayed fits.

  • Ripped denim - One of our favourite trends that get bigger every season. Sliced and diced denim is being seen everywhere from the skate park to the catwalk.

  • Blue jean baby - Our favourite blues come in many shades with a lot of vintage wash inspiration. This trend is all about authentic indigo rinses and visible character, aged with stone washing and sandblasting.

  • Skinny - The classic skinny jean has been updated with innovative fabrics which hold authentic looking washes and deconstruction.

  • Rigid denim - 100% cotton denim woven into a tougher, heavier weight fabric that’s ubiquitous with the 90s. This is the perfect base to execute the vintage look.

  • Dark washes - When black isn’t black enough. Inky blues mix in with the dark colourways for a more dynamic alternative to classic black denim.

  • Blues - There is more to blue than blue. This season we dive into royal rinses, stonewashed throwbacks, rich indigo colourways and more.

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