While some industries in Australia were considerably affected by the recent global economic downturn, the fitness industry has been growing steadily over the past few years. The Australian government is making a significant effort to encourage Australians to adopt a healthier lifestyle, resulting in a greater demand for fitness products and services.
The popularity of weight loss reality TV shows, efforts by the government to promote healthy living and weight loss are just some of the factors that have contributed to the increase in demand for fitness services and products.
Obesity in Australia has been rising due to the ageing population, since the likelihood of an individual becoming overweight increases with age. Moreover, pressure to work longer hours has led to increasingly inactive lifestyles, further contributing to growing obesity levels.
Fitness centres provide a cost-effective way for Australians to improve their health and fitness, and it has been proven that they can collectively reduce direct healthcare costs by up to $110 million a year. The increasing availability of fitness centres and low-cost fitness alternatives has made it easier for people to keep fit.
Australia is home to many world-class fitness chains and centres, including Planet Fitness which is perhaps one of the most recognised brands in the Hunter and Sydney Region, with gyms in five locations - Lambton, Charlestown and Belmont, Gosford (Central Coast) and Casula (Western Sydney).
The reason fitness chains and centres such as Planet Fitness have been so successful is because they offer good value for money, as well as a wide range of fitness services and advanced exercise equipment to meet the specific needs of their customers.
As more and more people begin to realise the importance of health and fitness, the Australian fitness industry is expected to remain in good shape over the next few years.
"Our gyms are designed with the intention of delivering our members a unique experience; that being an extremely affordable membership in a non-intimidating atmosphere. The philosophy of providing a “Non-Judgemental health club”, with state-of-the-art equipment and clean modern facilities allows our members to be themselves,” says Dallas Rosekelly – Managing Director of Planet Fitness.
"Our judgement-free philosophy is important to us," says Dallas. "We accept every single person who walks through our doors and we pride ourselves on providing a non-intimidating space, beyond image and stigma to welcome everyone – no matter who they are. We understand that everyone is different, we all have different needs goals and aspirations."
My name is Brian Randall and 16 months ago I weighed 188kgs. Fast forward to now and I am proud to say that I weigh in at 99kgs.
On August 11 2014, I signed up with Planet Fitness with the goal to change myself for the better. I was in a rut and was eating myself to death. I was depressed and felt alone even though I constantly had people around me.
I walked into the gym for the first of what turned out to be 108 continuous days of exercise. The amount of support I received from everywhere was overwhelming, it was a great boost and for the first time in a long time I felt like I was no longer alone.
An incredibly big influence in my journey was Ben Larner (Planet’s in-club Exercise Physiologist). I partnered with him by chance and I have never been so lucky. It’s the same as the staff at Planet; they go above and beyond in terms of what I initially thought their jobs would be. I am blessed to have picked this gym to walk into, because the payoff is incredible. They are supportive, kind, caring and interested in your goals. They are there to offer advice and provide you with some alternatives to your workouts.
On December 6, 2015, I stood on the scales and for the first time in 13 years I weighed in under 100kgs. Almost 16 months since I started my journey into fitness and self-repair I had achieved my goal!