Fashion a focus with Cotton On flagship store launch at Charlestown Square

Next month sees Australian-based fashion retailer Cotton On opening their flagship megastore at Charlestown Square. Located on Level 1, the store is scheduled to open around the middle of July along with Swedish giant H&M on July 14th (yes folks, you heard it here first!) The new store will be the second largest in NSW and will include all your favourite brands - Cotton On, Cotton On Home, Cotton On Body and Rubi.Pictured above - Cotton On Fashion hits the streets. 


If, like me, you thought the name came from the raw materials used to produce their clothing then think again! The name pays homage to the great Aussie saying “Cotton On” – to grasp or understand an idea (seems obvious now that I think of it!)


Cotton On commenced operations as a home business in the Melbourne suburb of Geelong when founder Nigel Austin headed to the local Beckley Markets armed with a swag of acid wash denim jackets. Customers loved the jackets, however, he left the market without making a sale.


Disappointed but not deterred, Nigel returned the next week. He had an epiphany and dropped the price – the jackets sold out instantly. It was the start of something big!


In 23 years, the Cotton On Group has grown to become Australia’s largest value fashion group, with eight brands in over 1,300 retail stores in 17 countries across the world and we’re very excited to be welcoming this flagship sore to sunny Newcastle. Also due to open its first Hunter store at Charlestown Square is luxury beauty retailer Mecca Maxima, which promises to be the hottest destination for beauty lovers, showcasing dozens of make-up brands, trends and expertise in a glamorous and interactive environment.


Launched 17 years ago by Australian founder Jo Horgan, there are now over 70 Mecca beauty boutiques throughout Australia and New Zealand.  In a recent Newcastle Herald online poll, Mecca Maxima narrowly pipped H&M as being the store that local residents were most excited to see open here.


As the largest shopping and entertainment destination in the region, there are over 100 fashion, accessories and beauty stores to indulge your passion for staying on trend, whatever your budget.

Charlestown Square’s general manager Dwight Hodgetts said the launch of the new, first to Hunter Stores would help the region retain its retail spend and provide locals with a one stop fashion shopping experience.


“The combination of exciting local and international brands will strengthen the retail offer available at Charlestown Square and reduce the need for local residents to shop outside of Newcastle and the Hunter for their fashion and beauty favourites,” said Mr. Hodgetts.


“We have a history of bringing international retailers fist to the market, including Apple and Nike. Part of being the region’s leading shopping destination is delivering what customers want.


“We’re looking forward to welcoming several popular brands to our mix, including Aldi this month.”

In addition to the refreshed Centre Court area of Charlestown Square, the centre is currently undergoing a brand remix to ensure it remains the region’s most compelling shopping destination.


Adding to the urban fashion mix is fist to Hunter store The Universal Store which opened its doors in May. Considered Australia's go-to location for the latest in youth, street and casual fashion – it’s all about denim at the Universal Store. From vintage denim to contemporary finishes, you’ll find men’s and women’s denim and street fashion at this home to an edited range of the latest styles from top international brands and cult Australian labels.


Whatever your style, there’ll be something for everyone in the fashion mix planned for the centre in the coming months with some more big ‘fist to Hunter’ announcements on their way. Stay tuned!

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