Think Pink for Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month and there’s a host of fundraising activities you can get involved in. Not only is October a great time to raise desperately needed funds, it provides an opportunity for us all to focus on breast cancer and its impact on those affected by the disease in our community.


Breast Cancer Awareness Month originated in the United States in the 1980s and is now an internationally recognised month for breast cancer awareness. The official “Pink Ribbon Day” is Monday October 26th, but right throughout October Australia's major breast cancer organisations hold events to raise both funds and awareness.


Breast Cancer Network Australia (BCNA) works to ensure women with breast cancer receive the very best support, information, treatment and care appropriate to their individual needs. BCNA’s mission is to support, inform, represent and connect Australians affected by breast cancer.


If you’ve been diagnosed with Breast Cancer then October is the perfect time to join BCNA’s six-week health and wellbeing program – Revitalise. The program commences on Monday the 19th of October, finishes on Sundy the 29th of November and is run with the support of Fernwood Fitness Centres. For more information about the program visit


Many of BCNA’s corporate supporters provide their customers with a way to show their support during October. Berlei’s fabulous Pink Lady range includes every-day and sports bras and $5 from every bra sold will be donated to support BCNA’s My Care Kit program. Berlei has been a proud partner of BCNA since 2005, offering support to women affected by Breast Cancer.


During this time they have donated over 100,000 My Care kits to Australian women who’ve just undergone breast cancer surgery.  Christine Nolan, CEO of BCNA, says "Berlei's support means the vast majority of Australian women who undergo breast cancer surgery will receive a My Care Kit. Having a specially created comfortable bra to wear after surgery is really appreciated by women at a very stressful time. We are incredibly grateful for the support provided by Berlei through the My Care Kit, and their fundraising for BCNA."


Throughout October, Sussan stores will feature a beautiful range of products from which a portion of the proceeds is donated to BCNA and VS Sassoon will launch the new Power of Pink Collection. KitchenAid makes a donation to BCNA with the sale of every Pink, Raspberry Ice or Cranberry stand mixer, blender, hand mixer or utensil sold. For more information about corporates and products supporting the BCNA visit


National Breast Cancer Foundation (NBCF) is the leading community-funded organisation in Australia raising money specifically or research into the prevention and cure of breast cancer. Since the National Breast Cancer Foundation was established in 1994, more than $115 million has been awarded to fund over 400 Australian-based research projects across every state and territory to improve the health and wellbeing of those affected by breast cancer. NBCF’s aspirational goal is to achieve zero deaths from breast cancer by 2030.


Throughout October NBCF encourages the community to get involved by hosting, attending or supporting a Pink Ribbon Breakfast. Of course your event doesn’t have to be a breakfast, these days Pink Ribbon 'Breakfasts' include everything from breakfasts to gala dinners, high teas to bake sales. Your Pink Ribbon Breakfast can be big, small, simple, or glamorous – you decide! Invite ten friends or 100. Hold it at home, at work, in a cafe – anywhere. The possibilities are endless! For more information about hosting your own Pink Ribbon Breakfast, attending a breakfast or donating, visit 


The McGrath Foundation was formed following Jane and Glenn McGrath’s much-publicised experience with breast cancer and is now one of Australia’s most respected and recognised charities. The main aim of the Foundation is to raise the required funds to place McGrath Breast Care Nurses in communities across Australia as well as increase breast awareness in young people, with a particular emphasis on young women.


Today, over 36,000 Australian families have been supported by 105 McGrath Breast Care Nurses nationally. This service is provided free of charge and can be accessed by self-referral. The Foundation works towards realising Jane’s vision: for every family experiencing breast cancer to have access to the support of a breast care nurse, no matter where they live or financial situation.


Curve Lurve is the McGrath Foundations national breast health awareness initiative. Designed specifically or young women, its goal is to communicate the importance of breast awareness, and empower young women to care for their bodies and embrace their curves. Resources provided by McGrath include the downloadable Curve Lurve App, educational materials for teenagers, parents and teachers and of course – the Curvey Lurve Caravan which travels around Australia helping to increase breast awareness in young Australians. For more information visit 


The Cancer Council’s Girls Night In is the ideal reason to get your girlfriends together to celebrate friendships that matter for a cause that matters. By bringing the ladies in your life together for this special event you will be raising much needed funds to help beat women's cancers. Register your Girls Night In event at to receive a free host kit containing a planning guide, recipes, posters, donation box and much more. 


Why not volunteer your time to help the cause? On Friday the 23rd of October, the Cancer Council’s Street Appeal volunteers will sell Pink Ribbon merchandise to raise funds and they need volunteers to make it happen. You can volunteer in a group, such as with your work colleagues. If you are a teacher or a student, you can get your school involved. You can even order Pink Merchandise to sell at work or your sports or social club to raise funds. For more information about volunteering or selling merchandise (including locations where you can purchase pink merchandise) visit

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